Graphic Design & Branding Services

Brand and design that does more than look good

Design at One Source Soft is a commercial function. Logos, identity systems, ad creative, decks — every deliverable has a target audience, a conversion outcome, and a measurable role in the marketing stack.

What we deliver

• Logo & identity design — naming, marks, full brand systems with usage guidelines.
• Brand guidelines — colour, typography, tone of voice, do/don’t examples.
• Pitch decks & sales collateral — investor decks, sales one-pagers, RFP responses.
• Ad creative — static, animated and video creative for paid media and social campaigns.
• Print collateral — packaging, business cards, brochures, event collateral.
• Web design — when your project is full website work, see our web design service.

Industries we have branded

Selected logo work across technology, hospitality, health, food & beverages, photography, sports, and salon/spa is in the portfolio above. Click any logo for a larger view.

Who this is for

Brand and design work makes sense at three life-stages: pre-launch (you are about to enter market and want a brand that does not need replacing in two years), refresh (existing brand is dated, inconsistent, or doesn’t scale across new touchpoints), or rebrand (after acquisition, repositioning, or to recover from reputation issues). It is the wrong investment when the real problem is messaging, pricing, or product — design cannot fix those.

Pakistan-specific brand considerations

Designing for Pakistani audiences requires more cultural fluency than most international agencies bring. Colour symbolism (green has religious connotations beyond just the flag; red is auspicious in some communities, mourning in others); typography (Urdu scripts have specific weight and ligature requirements that generic Arabic typefaces handle badly); imagery (modesty conventions vary by region and category); and humour conventions (what works in Karachi DTC will not work in a Lahore B2B deck). Our in-house team includes designers who grew up in Pakistan and know these registers without needing them explained.

Pricing & engagement models

Logo-only project: PKR 60,000 to PKR 120,000 fixed fee, 2–3 weeks. Full brand identity (logo, system, guidelines, applications): PKR 120,000 to PKR 350,000, 4–6 weeks. Brand identity + collateral system + website: quoted as a combined engagement starting around PKR 450,000. All projects include full file delivery (AI, SVG, PNG, PDF, EPS) and full IP transfer — you own everything we create the moment final payment clears.

Process

Discovery and research → mood-boards and design directions → first round of concepts → revisions → finalisation → file delivery and guidelines. Most logo projects ship in 3–4 weeks from brief approval.

Pair brand with launch

A new identity reaches its full value when paired with a website redesign and a social media launch programme. We can coordinate all three. Tell us the brand brief.

How to verify what we are claiming

This page is full of numbers. Here is how to check them before you take the call: read our 212 Google Business reviews (the link goes straight to the Google Maps listing — search “One Source Soft Karachi” if you prefer). We are also listed on Clutch where buyers leave verified reviews. Anyone in Graphic Design who is not happy to point you at a public review profile is asking you to take it on faith, and that is rarely how good agency relationships start.