Social Media Marketing Services

Social media — organic plus paid, one motion

The mistake most brands make is treating organic social as content theatre and paid social as a separate performance channel. We run them as one programme: organic creates and tests, paid scales the winners.

Platforms we manage

• Instagram — feed, Reels, Stories, shopping.
• TikTok — short-form, trends, creator partnerships.
• LinkedIn — B2B thought leadership, employee advocacy.
• Facebook — community management, groups, paid retargeting.
• YouTube — long-form, Shorts, programmatic ads.
• X / Threads — real-time, customer service, brand voice.

What you get

• Monthly content calendar with hooks tested against your audience.
• Creative production: short-form video, motion graphics, design system from our brand team.
• Community management with documented response SLAs.
• Paid social campaigns coordinated with our PPC team.
• Monthly performance review with the principal.

Who this is for

Social media management makes sense when (a) your audience is reachable on social — most consumer brands, lifestyle products, education businesses, professional services; (b) you can commit to a creative cadence (3–5 posts per platform per week minimum); and (c) you have someone internally who can respond to operational questions our community manager flags. It does not make sense for B2B products with very narrow buyer bases (cold outbound + LinkedIn outreach is more efficient) or for businesses without the budget for original creative.

Pakistan-specific social media considerations

Pakistani social audiences have specific patterns. Instagram and TikTok dominate Gen-Z and millennial audiences, with Facebook still strong in Tier-2 cities and 30+ demographics. LinkedIn engagement in Pakistan is genuinely growing for B2B — better than most emerging markets. Cricket, religion, food, and family-anchored content over-index on engagement; politics under-indexes for brand safety. Urdu and Roman Urdu captions out-perform pure English for consumer brands. WhatsApp Business is functionally part of the social stack here — DMs from Instagram routinely move to WhatsApp for purchase conversations, and we set up the handoff.

Pricing & engagement models

Monthly retainer model. PKR 120,000 to PKR 300,000 per month for senior-led management of two platforms, including original creative (not stock or reposts), community management during PKT business hours, and paid amplification of organic winners. Photo/video production days quoted separately when on-site work is needed. Three-month minimum so we can establish baseline metrics before being judged.

How we measure social

Vanity metrics (likes, followers) get reported but not optimised. We optimise for: profile-to-website CTR, save rate, share rate, audience growth quality, and ultimately tracked conversions from social-first audiences.

Pair with content for compound returns

Social content has a half-life of hours. Pairing it with a long-form content marketing programme means every short-form post can point back to a permanent asset on your site that ranks and converts. Talk to us about a combined programme.

How to verify what we are claiming

This page is full of numbers. Here is how to check them before you take the call: read our 212 Google Business reviews (the link goes straight to the Google Maps listing — search “One Source Soft Karachi” if you prefer). We are also listed on Clutch where buyers leave verified reviews. Anyone in Social Media who is not happy to point you at a public review profile is asking you to take it on faith, and that is rarely how good agency relationships start.