Email Marketing Services

Email is still the highest-ROI channel

For most accounts we audit, email is the most under-invested channel in the stack — and the one with the highest immediate revenue lift. Done well, lifecycle email pays back faster than any other digital activity.

Platforms we manage

• Klaviyo — DTC e-commerce, complex segmentation, deep Shopify integration.
• Mailchimp — small to mid-size lists, simple automations.
• HubSpot — B2B nurture, integrated with CRM.
• ActiveCampaign — service businesses with longer sales cycles.
• Customer.io — product-led growth, behaviour-triggered.

Programme types

• Lifecycle automations — welcome series, browse-abandon, cart-abandon, post-purchase, win-back.
• Broadcast campaigns — weekly/fortnightly with segmentation, A/B testing and brand-consistent creative from our design team.
• Transactional — order confirmations, shipping, account events.
• List growth — opt-in forms, lead magnets, paired with our content team.
• Deliverability — SPF, DKIM, DMARC, inbox placement audits.

Who this is for

Email marketing works when you have an audience to email — even a small one. E-commerce stores with 1,000+ customers, service businesses with a pipeline of past prospects, info businesses with content subscribers, SaaS with trial signups. It does not work when you have no list (build it first — see our content marketing team for lead magnets), when your product has no repeat-purchase or upsell motion (rare), or when your domain reputation is already burnt (we will need to audit and rebuild before sending volume).

Pakistan-specific email considerations

Two non-obvious things matter for email in Pakistan. First, deliverability to Pakistani consumer inboxes — Gmail, Yahoo, Hotmail dominate, but Pakistani business addresses often sit on shared hosting Cpanel mail that has aggressive spam filters and inconsistent rendering; we test on all of them. Second, send timing — peak Pakistani email open windows are different from US/UK norms (mid-morning PKT for B2B, evening for consumer), and Friday afternoons specifically under-perform because of Jumma prayer + early weekend in Pakistan. We schedule against actual PKT engagement curves, not template defaults.

Pricing & engagement models

Setup project (deliverability fixes, foundational flows, campaign templates): PKR 200,000 to PKR 500,000 one-time, 3–4 weeks. Ongoing management retainer (campaigns, automation maintenance, list hygiene, monthly reporting): PKR 90,000 to PKR 250,000 per month depending on send volume and complexity. Platform subscription invoiced separately (you own the platform account directly — never on our credit card).

What we report

Open rate (with Apple MPP context), click rate, click-to-open, revenue per recipient, list growth rate, unsubscribe rate, inbox placement, deliverability score. The number that matters most is revenue per recipient — that is what we optimise.

Pair with content + SEO

Every email points back to an asset on your site. Content marketing creates those assets, SEO makes them discoverable from organic. The three together is a compounding engine. Tell us about your list.

How to verify what we are claiming

This page is full of numbers. Here is how to check them before you take the call: read our 212 Google Business reviews (the link goes straight to the Google Maps listing — search “One Source Soft Karachi” if you prefer). We are also listed on Clutch where buyers leave verified reviews. Anyone in Email who is not happy to point you at a public review profile is asking you to take it on faith, and that is rarely how good agency relationships start.