Pay-Per-Click Advertising Services

Performance media, engineered for ROAS

Most agencies measure PPC success by click volume. We measure it by return on ad spend — and the unit of revenue you actually care about (booked calls, checkouts, signed contracts). Every PPC engagement starts by wiring conversion tracking properly so we are optimising for outcomes, not vanity metrics.

Channels we run

• Google Ads — Search, Performance Max, Demand Gen, YouTube.
• Meta Ads — Facebook, Instagram, Threads, Audience Network.
• LinkedIn Ads — B2B demand-gen, ABM, retargeting.
• TikTok Ads — for DTC, lifestyle and Gen-Z B2B.
• Microsoft Advertising — Bing search, often a CPC bargain for enterprise and US healthcare/legal.

Our PPC operating system

Week 1: account audit + conversion tracking rebuild. Week 2: keyword + audience research, campaign architecture, creative brief. Week 3–4: launch + landing page paired with our web design team. Ongoing: weekly creative refresh, bi-weekly bid & budget recalibration, monthly business review.

Who this is for

PPC works when you have margin per sale to absorb media cost, conversion infrastructure that captures and tracks leads, and a sales process that can handle the volume increase. It does not work if your unit economics are tight (you will spend faster than you earn), if your landing pages are broken (you will pay Google to bounce users), or if you have no way to follow up on leads in under 24 hours (you will burn budget on leads your sales team cannot work).

Pakistan-specific PPC considerations

Pakistani PPC has unique dynamics. Google Ads CPCs in PKR-denominated campaigns are 30–60% lower than equivalent US/UK keywords, which makes search ads cost-effective even for SMB budgets. Meta Ads in Pakistan often perform best with Urdu or Roman Urdu creative — pure English ads underperform for consumer products outside Tier-1 metros. WhatsApp click-to-chat ads are dramatically under-used by Pakistani advertisers despite being one of the highest-converting formats in the region. We build all of this into account architecture from day one.

Pricing & engagement models

Fixed monthly management fee — no percentage of ad spend. Typical range PKR 90,000 to PKR 250,000 per month for senior-led management, depending on the number of active campaigns and creative volume. Ad spend invoiced separately, with a written budget cap so you never get a surprise invoice. Three-month minimum on retainers; one-off audit sprints available for businesses that want a second opinion before reinvesting in an existing account.

Landing pages that convert

A campaign is only as good as the page it lands on. We design and build landing pages in-house — fast, conversion-tested, A/B-ready. See our web design portfolio for examples.

When to pair PPC with SEO

PPC gives you immediate volume and a controlled test environment for keywords and messaging. SEO turns those proven winners into compounding organic equity. Most clients run both. Tell us your target metric.

How to verify what we are claiming

This page is full of numbers. Here is how to check them before you take the call: read our 212 Google Business reviews (the link goes straight to the Google Maps listing — search “One Source Soft Karachi” if you prefer). We are also listed on Clutch where buyers leave verified reviews. Anyone in PPC who is not happy to point you at a public review profile is asking you to take it on faith, and that is rarely how good agency relationships start.